Day 0 · 1h
Brief
Seven-section form · scope confirmation · success criteria aligned.
Tisha Mendes · Santarém
The work this site refers to is one engagement: seven to ten days with a single brand. At the end the team owns an editorial digital system they can operate without me — palette, typography, voice, three editorial pillars, visual direction, and a 30-day playbook.
It is not retainer work. It is not freelance recurring. It is a single sprint, with twelve to fifteen hours of my time concentrated, and a deliverable the internal team uses for the next year. The system outlives the engagement.
Three brands per quarter. The selection sits on whether the editorial layer is the missing piece — when photography and price already align but the writing has not been written.
Day 0 · 1h
Seven-section form · scope confirmation · success criteria aligned.
Day 1–2 · 4–5h
Full reading of the current presence · seven layers · editorial score · gap analysis.
Day 3–4 · 4–5h
Voice extracted from real samples · three editorial pillars · channel × frequency matrix · 30-day calendar.
Day 5–6 · 2–3h
Visual direction proposed · calibrated palette · type hierarchy · seven testable copy hooks.
Day 7–8 · 2–3h
Playbook operable internally · one Loom walkthrough · final document delivered.
Twelve to fifteen hours · concentrated in seven to ten days.
€5,500
Single investment · paid 50% on start · 50% on delivery. Bank transfer or wire.